Actually, I find the current style of advertising for alcoholic beverages far more offensive than they could possibly be if they depicted people drinking alone. You know the ones I mean, the adverts that are set in entirely fictional worlds full of impossibly cool attractive people who live lives of fun, non-stop partying. It didn't do any good for Slurms Makenzie, did it? I mean, I saw the most recent Budweiser advert (in the UK) recently, and I actually felt insulted. I mean, I'm probably more introverted than I care to admit - well, probably not introverted, but I'm far more misanthropic than I let on - and I don't have that many friends in real life - particularly ones that I see regularly - but this kind of advertising does vilify that. It sorta says 'hey! Look at us! You're not cool and popular like us, so you don't get to have fun!' which, ironically, would probably push moe people towards drinking, to numb the pa...
Oh shit! Thats genius!
Anyway, back OT. I too loathe multiplayer crammed into everything. One of my (few) friends has been excited about Borderlands 2 for months, so much so that the day before release, he was barely able to sleep. I'm far more reserved in this area, maybe because I'm so used to waiting for stuff (like this exciting fun life that I'm waiting to come along) and I said to him that I'd play co-op, as long as we could play it my way (I'm an RPG person, he's more of an FPS guy), because I like to take things slow, explore, look around and admire the scenery and so fourth. He agreed, saying, and I quote 'yeah, I appreciate that too, probably more so than you.' which I was kinda offended by.
But as soon as we start playing, he goes rushing off to kill everything, while I'm exploring. What I disliked more is that he's grabbing quests, completing them, and turning them in, and so I'm missing content, all because I've got a different playstyle.
Though thats kind of an issue I have with Borderlands in general, when some of the quests involve picking up ECHO devices, and a lot of the time, the dialogue is going to be drowned out by the fact you're in combat at the time, and you have no way to relisten to them.