I'm not surprised this happened at all. Consider both the games they recently said, "fuck you, pc gamers", about. Both those articles had upwards of about 400 comments on just this site. Imagine the entirety of sites that cover this sort of thing, then add in your twitters and facebooks. You end up with a digital shit storm of people hating Ubisoft. My thoughts though, I wouldn't buy/play these games if they paid me to at this point. They have said fuck you to the PC crowd in the past, this is just the first time they outright said fuck you to us.
This relationship was dissolved a little while back, this past week just reinforced that I was right to sever my ties.
Edit: And as proof of my ability to follow through: Today I almost bought Might and Magic Heroes 6 and Anno2070, and upon noticing who published them, I didn't.