I don't think the hate is for the franchise itself, but rather what it represents to the gaming community: the pitfalls of gaming becoming a mainstream entertainment medium.
When something goes mainstream, the focus shifts from artistry, conveying a message, or furthering the medium as a whole, and to making money. Money is made by appealing to the broadest audience possible. That's accomplished by simplification, ease of access and use, and mass exposure. That has the unintended consequence of drawing in people who, without mincing words, are stupid, crass, or simply clueless. Those people were in games before (god knows I had to deal with my fair share of idiots in my earliest days of online gaming from Diablo to TFC), but the tactics used in broadening an audience also brings in bad elements in greater proportions, and the larger an audience the tougher it is for a given community to self-regulate.
Call of Duty, whether it rightfully deserves the status or not, is the face of that.
When something goes mainstream, the focus shifts from artistry, conveying a message, or furthering the medium as a whole, and to making money. Money is made by appealing to the broadest audience possible. That's accomplished by simplification, ease of access and use, and mass exposure. That has the unintended consequence of drawing in people who, without mincing words, are stupid, crass, or simply clueless. Those people were in games before (god knows I had to deal with my fair share of idiots in my earliest days of online gaming from Diablo to TFC), but the tactics used in broadening an audience also brings in bad elements in greater proportions, and the larger an audience the tougher it is for a given community to self-regulate.
Call of Duty, whether it rightfully deserves the status or not, is the face of that.