Events usually sell, for comic book publishers that is what matters, but for individual comic stores, events over a long period of time tend to push down sales of other titles as the focus narrows and story lines are consolidated. In marvels case there's also some event fatigue setting in, with secret empire coming right on the heels of Civil War II and the big X-Men vs Inhumans story and quite a few other event stories leading in to those two, which throws all kinds of wrenches in to people's pull lists if they don't know which heroes or series are even going to come out of the event intact.NPC009 said:That sounds about right. Events and #0s take up a lot of space (and sometimes publishers even send more stock than the store actually ordered for 'free'!), because you're expected to promote them. However, there's no guarantee they will actually sell to anyone beyond the fans already heavily invested in certain characters. Meanwhile, the comics that are actually selling well (aside from manga) in the stores I frequent, are trade paperbacks from Image like The Walking Dead, Saga, Monstress, Descender and Wayward.Bob_McMillan said:A few months back there were reports that comic book stores were complaining about Marvel's constant events and issue #0s. Apparently they are hurting comic book sales.altnameJag said:Nick Spencer's been getting the roasting he deserves on Twitter over this particularly stupid arc. Shit like this almost killed comics in the 90s and is definitely hurting them again.
On the plus side, Marvel seems to recognize this and in the interviews leading up to Secret Empire Are talking about how this is the last event for the next 18 months or so. Which makes sense as they seem to be setting up this arc as a big good guys versus bad guys slug fest that will reunite the various hero teams after civil war and the Xmen/Inhimans fight basically returning things to a baseline clear good guys versus clear bad guys approach. So the various hero centered lines can return to their own contained story lines, basically the heroes unite, slap down hydra, and we get the next year and a half of independent storylines rather than trying to tie 90% of their lines into the existing event or global storyline. Not unprecedented as comics tend to try and go back to individual stories and slice of life after major events,but it's probably reassuring for comic shops that Marvel is confirming that they are taking a break from events after this one.