Icebreaker, initially, did not sound too bad of an idea. The part that turned me off completely was the part where the CIQ (character in question) was framed for murder and has to save the US. I'm thinking if Bob continued to work on the parts after the CIQ was beaten up for reals (like, if he was hospitalized and his love interest came to visit wanting an explanation as to why he got beaten up, he confesses that he was the Icebreaker jerk... know what? This is getting too cliche, so I'll stop), as opposed to the whole action parts that would seem shoehorned in even to the most braindead of moviegoers, I think this would have been a decent idea for a rom-com.
The other two films... Bob had to be stoned while thinking up those ideas. I could not read the synopses of either without a straight face.
Excuse me while I repeatedly elbow myself in the groin for saying "rom-com".