I don't really care for the "friendzone" thing and most guys I know don't use the word in their vocabularies. I mean, I believe it exists, it's just not a word I'd use. As a guy I can say I've been "rejected" plenty of times, just not "friendzoned".
But anyway, it's not that hard to follow the "friendoned" logic is it? Even if you don't agree with it's existence and believe it's just a construct of the ego, the word is used by many to describe a pretty common scenario. A person builds some sort of attraction after a while for someone they know, but the feelings aren't returned and they'd prefer things remain the same.
That isn't necessarily a bad thing once you get over the disappointment. I think it's even possible (well it does happen according to some posts) for that person to get out of the friendzone and manage to strike a close relationship down the road, but this may depend on the people.
That said, I'm not actually interested in defending the concept and everything I want to say has already been said. I do, however, take issue with the word "entitled" being thrown around to describe every MAN who ever felt confused or frustrated when they were turned down by someone they really liked.
Most of us are very well aware she is not obligated to say yes or even let us down gently. We know we're the ones taking the risk when we put our heart out there, and we know there are also douchebags who scream foul and wish to be the victim (hint: there is none and there is no perpetrator). But these are feelings and emotions we're talking about, rational thinking isn't a magic wand that heal a broken heart over night and people have different ways of managing stress.
Hell, most of the guys on here including myself would consider themselves to still be in the early stages of discovering dating and relationships. Bad luck just really sucks, but what does "entitlement" have to do with that? I'm quite sick of seeing people like me compared to the worst kind of assholes for expressing any kind of frustration on the topic of relationships and rejection, for not having stones of steel at all times ever.
(Again I've never actually been friendzoned, but flat out rejected many times by girls I approached as a teenager. And if it also has to be re-iterated, I harbor no grudge towards those girls at all.)