Why name it Bioshock? Yes, there's that whole idea of instant Brand recognition......but this is fucking 2011 (2012 by the time the game comes out); everyone is on the internet and everyone would instantly know that this game is from Irrational and is a spiritual sequel to Bioshock, because everybody is connected and shit.
Heck, a lot of people went for Bishock itself because they loved System shock, right?
Brand association (in the games industry) is an anachronistic concept, I think.
Heck, a lot of people went for Bishock itself because they loved System shock, right?
Brand association (in the games industry) is an anachronistic concept, I think.