So it seems that even the Japanese government has failed to understand how to overcome and beat piracy. To those who don't know, it's real simple.
Provide customers a better service than piracy.
Take Spotify for example.
(Following comes from a former pirate's mind. Don't flap your jaw at me, you know you did it too before iTunes)
Why sow out through hundreds of different files out in TPB or KAT to find that one album you really want, and to be fair, a lot of us have a lot of good bands/artists we like, and sometimes end up getting songs in the hundreds, so at some point, space on your mobile device might be a problem too. Maybe not so anymore, but you get my point.
So to get this music, you have to go online, search that specific album/song you want with the possibility of viruses and not to even mention, if it's an indie artist, you're taking somebody's bread and butter away from them.
Enter Spotify
An online streaming service that allows you to access virtually any artist you want, Indie or otherwise (Your good friend Miracle Of Sound for example has his stuff in there. Thanks Gavin!) and you know the best part? It's free! Sure, there are ads, but that ad-revenue goes to your favorite artists. If you don't want ads? Simple, just get Premium. This way you'll have no ads and mobile access without random shuffle. 10 dollars a month, that's a bargain, considering I used to spend about 200 dollars a year into music alone, before piracy was a widespread thing. Now it's more like 120 dollars, and I don't even notice it going anywhere, because it just is part of the monthly stack of bills.
Customers want simplicity and ease. Customers want luxury. Something that makes their life easier. To get something that they want, for less work and they are prepared to spend money to get it.
Or Steam is another good example.
You don't even have to get off your butt to go to drive to GameStop and buy that one game you want, input the CD-key, wait for the DRM gate to check the CD-key validity, then install it and it's possible day-1 patches..
Just click buy, it's on your library, download it, it'll patch itself, bing-bam-boom, you got yourself a game.
And, and if it's a game that came out a while ago, you'll probably get it for a bargain! Just the other day, I checked how much I would've spent to buy 5 games from GameStop (new and old) and I saved about 30 dollars buying from Steam. So in addition to the fact that it's easier than the old platform, it's cheaper too!
The movie industry must catch on at some point too.
Nowadays we watch endless marathons of series on Viaplay or Netflix, movies too, and the only thing that gets us up for new movies is the fact that we can't get a proper view anywhere else. I mean, movie theaters are a lovely thing, and I like to support the industry, instead of getting a crappy cam off of TPB. There's the social aspect too, of course, but a lot of people, millions in fact will want to see the movies, but are willing to wait, because "they don't have money" or "time" or just don't care otherwise, and wait until it's on Netflix or on Blu-ray. And then there's the time in-between movie releases on DVD and Blu-ray! If we had some sort of one pay ticket on Netflix or something (say, 5 bucks to watch it) then after that it would go free, we might have those people watch those brand new movies because "eh, it's only five bucks, cheaper than the theater" and even if some wouldn't want to buy that ticket and would wait until it becomes a "normal" movie on Netflix, they would still see it, and then money would go to the studios anyways! Might get smaller profits for a time, but the people would catch up eventually.
Might mean the death of movie theaters though, which has it's own social and cultural aspects, of course.
But sometimes people are just lazy, and as entrepreneurs of entertainment, don't they have the need to satisfy the customer with what they want?
Gee, there might be even a whole 'nother level of entertainment someone will come up eventually. Like VR movie theaters or something with the Oculus Rift, then some sort of voice chat system in the background, if you wanted it.
Like Henry Ford said ?If I had asked people what they wanted, they would have said faster horses.?
So the some customers don't necessarily even *know* what they want, so that is why the entertainment industry *needs* to experiment with new things that go along with modern stuff, like the Internet. F1 for example would be a lot more popular if it had YouTube content, and other social media aspects, but since it's run by a man with the mindset for the 70s, it's not exactly doing too well viewer wise.
To make a final point, and a sort of solution for this problem, make something like Spotify, but for Manga. Depending on the views that specific manga series gets, they will get revenue from ads, and premium users alike.
THIS IS SO SIMPLE. WHY NOT FIX THIS.