I think there's a real trend at the moment towards aggressive, even antagonistic pricing, where shopping is turning into a battle between consumer and seller. I've noticed this trend more and more in supermarkets, where 'deals' have increasingly turned into psychological tricks and the customer has to do enormous amounts of mental arithmetic to ensure they aren't getting a bad deal. But the same attitude of 'caveat emptor' seems to be applied here as well - no one seems willing to hold the chains to account and introduce some basic controls.
You would have thought this is exactly the kind of thing modern-day politicians would want to regulate, because essentially it's a barrier to a properly regulated free market, since customers aren't making fully informed buying decisions.
You would have thought this is exactly the kind of thing modern-day politicians would want to regulate, because essentially it's a barrier to a properly regulated free market, since customers aren't making fully informed buying decisions.