Elberik said:
No. I took your language to mean that you disagreed with the Escapist's use of adspace & subscriptions. If I assumed too much then I apologize. But the fact remains that I can navigate through most of the Escapist's website without paying a dime (with or without adblocker). I believe that classifies it as "free".
I think that this misperception has been highly damaging to online media. Just look at the mobile app and gaming space, for example. So many App Store reviews will crap all over very decent, honest games if they aren't free, or cost more than a dollar. Such is the culture that has developed that so many consider anything online should be free.
(And the irony is that many of these same people will happily spend $5 on a coffee, or a crappy fast food meal, which doesn't require skilled programmers and a high development budget to create.)
And games aren't cheap to develop. Somebody has to pay those programmers. And of course, the big fad is "free to play" with micro transactions in games - and publishers have worked out the psychology behind that, so that the "free" games end up costing more if you want to get any sort of enjoyment or longevity out of them.
So, people end up paying $20 to hundreds of dollars in DLC and micro transactions for the "free" game, while they could have bought a decent, honest game with no ads and no micro transactions for between $5 and $20. Yet the honest developer is harmed, because apparently charging up-front for something is a crime against humanity.
Yeah, so calling things "free" and "monetising" them by other revenue models is a real problem when it comes to a healthy content industry. Which is why I wish more people saw the costs, rather than the smoke and mirrors that are put there.
Now, if your argument is that every second of your life has monetary value that that watching a 30sec ad or clicking past a popup counts as "paying" then that's a different discussion altogether.
It's not just time, it's quality of life and attention. It's not so much that every second I would be earning money, but I already have enough distractions. And we only have a certain number of hours a day to pay attention to things. So, I'd rather not spend my time looking at ads.
But really, when it comes down to it, is that advertisers pay for those ads to be placed. So the advertisers obviously think it's worth their money to pay for your attention. And the content makers use the advertising money to fund content creation. None of that would work if there wasn't a viewer to look at the ads. So, ultimately, it's not what you or I consider our time and attention to be worth - it's what the site is able to sell our time and attention to advertisers for.
So, no, I wouldn't consider advertising-driven content to be "free" because the market is clearly putting a value on our attention, and that attention is being sold to advertisers.