In fairness Jim, most of us do pay for our fast food before we eat it. This is true for a lot of mediums. We have to buy the book before we can read most of it. We pay in advance for the movie at the theater or buying the DVD. Hell any public show is cash up front. And this makes sense in a lot of areas, especially to a crowd you don't want to enable them to pay to their satisfaction level.
The problem isn't pre-orders, it's PR bullshit surplanting actual quality, and companies arrogant enough to think tricking us is a good long term business practice. In your food example, you pay up front, but companies are too afraid of you taking your business elsewhere, or making a big public stink to get others to do the same they not only have to provide quality, they will usually compensate you for poor quality with only just enough hassle to ensure you aren't a scam artist, or even then. Game companies on the other hand can be summed up as "already got your money dude" and that's really all that matters: that first big week of sales.
There's nothing wrong with wanting money up front, or paying in advance. Hell, most of those that pre-ordered ACM would probably have just bought it day one anyway, so the crux of the argument is more about how fans don't wait for reviews: the same reviews we're starting t think are just an extension of the same PR bullshit and shouldn't be taken as gospel anyway, or are just full of biases of one form or another. While I don't condone making shitty games, I think this is just one area people are looking to lay blame on another because they bought without thinking, would have called any review that blasted it as biases, and are now stuck with shit, and that's just the risk you take when you want it day one. Granted this is slimier than normal, and it should be called out, blaming preorders for lying PR kind of misses the point.
Yes I pre-order, but 99% of the time it's those niche RPGs gamestop only gets 2 copies of, and the otther 1% are collector editions that at least offer a soundtrack.