Jim, I am really trying to help but your not giving me much to work with.
Square Enix, one of the biggest publisher of video games (bigger publisher in Japan than here) with many, many subdivisions, can't afford to only announce two games per year. They release many more than you think, a lot of them small ones like Space Invaders Extreme 2 on the DS. Now the company proper could restrain it self from trying to make to many Final Fantasy games, but trying to force a company to making games to fast is the design philisophy behind movie tie ins and arguably CoD.
As for kicking right up the #@^hole for every cutscene announcement at E3, there are ways that don't make me reach for the eye bleach. Like your write up for E3, ignore what Square Enix did or mention how badly and mishandled their presentation of Final Fantasy CXXXI was and your not going to buy their game. If a majority of the people that go to E3 and other things like it, than Square Enix will fear their INVESTORS will be thinking that too (it is a trade show first and foremost) and start make announcements come with SOME gameplay.
