deathjavu said:
Also, the argument about catering to current demographics is dumb on many levels. I made a flippant joke earlier, but let me break it down further:
a) Catering just to the current demographics is a dipshit way of doing business on many levels.
-All businesses should be looking to expand their demographics to increase both profits and long term survivability.
-Creating games for the same demographic (at present, teenage and college age boys) leads to the creation of the same games over and over again, which results in repetitive, boring, and uninteresting games such as the millions of COD clones stanking up the market.
-Everyone competing for the same market leads to market oversaturation, resulting in humiliating multimillion dollar flops such as whatever Medal of Honor game EA has shit out most recently (I don't know and don't care).
You clearly have no idea how a business works.
1) It's not always possible to expand your demographics. For example if the only game you've got the equipment for is shooters you can't make RPGs.
Another problem is that many businesses have gone bankrupt because they tried to expand their demographics (requires a huge capital investment), failed, and the cost of this failure bankrupted them. Being a niche company is often much safer.
2) If your demographic wants one type of game you keep making this game as long as it makes money. The fact that you don't like this business model doesn't make it a bad model.
3) Most flops are due to companies overestimating how large the market is then spending too much on making a game, rather than making bad games. That's why you can get flops even with games that sell over 4 million copies and was praised by critics.
b) What comes first, the appeal to other demographics or the interest from said demographic?
-I bet you think that's a chicken-egg question, which would admittedly be cute, but actually similar histories in movies and books prove it's not. The appeal almost always comes first, and then lo and behold, the statistically likely audiences show up in droves. Look at Twilight! It succeeded solely because it aimed itself at an underserved book audience. Or XCOM/Civ5 for the strategy demographic, if you want to talk about something not shit. Business has proven time and time again that if you're aiming at an underserved market, all you have to do is exist, regardless of quality. From a business perspective, aiming where no one else has is almost always a winner.
Twilight targeted the teenage girl romance market, which is one of the most over-saturated book markets. Next you'll be telling me that the fantasy market was underserved because Harry Potter did so well.
Your belief that if you just make something for an "underserved" audience you'll be a success is nothing but wishful thinking. There are countless examples of games, TV shows, and movies that tried to appeal to the "underserved" but failed because the "underserved" didn't like it.