Hmmmm... not so impressed Mr. Kotick.
By saying that the game respects the bravery of soldiers, Kotick and Activision have pretty much stated that they're playing it safe, keeping away from controversy. I, personally, really want to see a game that challenges such war; Not the soldier's themselves, but rather the political motivation behind such wars, and there has not been a single mainstream (or otherwise, for that matter) game that I know of that has genuinely challenged the morals behind modern wars.
By using the cold war as a setting, Activision/Treyarch had a brilliant opportunity to really create something with a political message. the Vietnam War, for example, was an extremely controversial and highly unpopular war, which was extremely costly, both financially and in terms of human life for both sides and ended up, almost inarguably, in American defeat.
Think of it in movie terms - patriotic movies of heroism of our own side, while can make for some cool action scenes, don't really 'stir the pot' - it's movies that make a serious political statement, films like Apocalypse Now, Full Metal Jacket and Jarhead, films that make us question our own righteousness, that really stick in people's minds.
I want to see the 'Apocalypse Now' of gaming, and Bobby Kotick has pretty much confirmed that Black Ops won't be it.