As a female reader, I just want equality with the men. Fine, you want to draw Spider-Woman with a suit that is so tight it MUST be sprayed on latex with her butt cheeks spread so wide you can park a jumbo jet between them, looking like she's presenting herself to the entire city of New York? Sure. But do the same for Spider-man now too.
Even if nearly 45% of comic readers are female, 95% of comic writers and artists are men, and the industry carries a rather unflattering stigma of sexism and chauvinism from decades of pandering to juvenile adolescents obsessed with T&A. Heck, that's practically what put titles like Witchblade on the map.
But times are different, and Marvel is, well, mainstream. When Avengers is the 3rd biggest movie of all time, you can't claim you pander just to a small, male, pre-teen demographic anymore. And, to be fair to Marvel, they have made great strides in improving their use and portrayal of female characters (ESPECIALLY compared to DC, who has gone in the reverse direction of progress).
As a female reader, I'm thrilled to see less cheesecake and pandering and more legitimate heroines that look and act like actual human beings.
Just a few I follow:
And probably my favorite heroine of all time:
(Shame Marvel erased her from existence with One More Day... just one of many reasons to hate One More Day)
From Black Widow to Scarlet Witch to the many great female leaders of the X-men (man, those movies did none of them justice...) to even lesser heroines like Rescue and Jessica Jones, Marvel's gotten much better, but the old stink of the past is still around in some parts, and it's still not quite as inviting to female readers as it probably should be.
Which is a shame. Growing up, I was told girls watched things like Jem, Strawberry Shortcake, Rainbow Bright, and My Little Pony, but I loved excitement, drama, and action, and instead was watching things like She-Ra, Scarlet in G.I. Joe, even April in Ninja Turtles and Cheetara in Thundercats. I was reading those wacky 80's issues of She-Hulk and Spider-Woman (the one in the cool black costume), and Batgirl was a huge role model.
I want young girls to have that same feeling, despite the last vocal gasps of male-driven comics going to the wayside. I saw this first-hand with a young female reader:
Things are improving, bit by bit by agonizing bit, but until Marvel is confident enough to put a Captain Marvel on screen in a leading role and making female-driven action vehicles "mainstream" (as if the one-two-three punch of "Catching Fire", "Frozen", and "Gravity" last year wasn't enough), it's going to remain a petulant problem where more ink is devoted to Spider-Woman's glutes than to her character, personality, heroism, or status as a role model for young girls.
So, hurry up, Marvel. I'm more than eager to pay money for a Captain Marvel film.