chainguns said:
Then how are you financed, Susan? Do you get no advertising revenue from EA, entities affiliated with EA or acting on behalf of EA? If you do, then you have a potential conflict of interest. Giving out near perfect scores to EA games raises concerns that a 'potential' conflict of interest might in fact be 'actual'. For example, to this day I struggle to think of a non-"nefarious" reason as to why your site gave Dragon Age 2 a perfect 5/5.
You realize there's no way for me to answer that question that will "disprove" your theory, right? If I say we don't get ad money from EA, you can say we're bumping up scores to try to persuade them to spend some. If I say we do, then clearly we're bumping up scores to keep the money flowing. If you're determined to believe that we're dishonest - which, frankly, many people are - then there's really nothing we can do about it.
You're right that accepting ad dollars from game publishers can create awkward situations and conflicts of interest. That's happened to us when we've had site skins running advertising a game that we just gave a bad review.
There isn't a gaming site out there that wouldn't rather be completely ad-free, or at least only have ads from what are called "non-endemics", which are non-gaming companies. But that's simply not possible. I was a founding member of a gaming site that made not accepting game company ad campaigns part of its mandate - Crispy Gamer. The site failed, in large part because it couldn't get enough revenue flowing. Non-gaming companies simply don't want to bother with gaming sites because we don't reach a big enough chunk of the population. (And they think you're all poor and therefore not making purchasing decisions within your household.) We get a few non-endemics here and there (and, amusingly, get a lot of negative feedback from the community about "running ads that have nothing to do with games"), but not nearly enough to keep the lights on. If we want to stay in business, we have to accept ads from game publishers.
As for Dragon Age, if you really can't accept that, hey, maybe we just liked the game that much, there's really nothing I can say. I will say that if we'd been using half stars at the time that review came out, it's very likely the game would've gotten a 4.5 and not a 5, but that's just speculation. I get why someone wouldn't enjoy Dragon Age 2, given that it's quite different from Origins, but to assume that the only reason someone would score it well is graft is foolish and ignorant.
But, like I said, people see what they want to see. If you want to believe that all reviewers are lying assholes with their hands out, then it's not much trouble to adapt the facts to suit your perspective. And, really, what are we supposed to counter with?
Either someone chooses to give us the benefit of the doubt, or they don't.