This. So much this. This is exactly what I've been saying to my friends, yes online digital downloads can be good, Steam proves that. But the point they don't seem to be getting is that you still should give consumers a choice, or no choice but massively more convenient. If you make digital more attractive, easiest of all, by making it a damn site cheaper than the physical copy (why are games on XBLA more expensive than physical copies? does all the added production costs lower the price? why does EA charge £59.99* on Origin for games that are six months old? WHY!?).WWmelb said:Really, corporations can't see the forest for the trees sometimes. Give consumers a choice. Make the choice you WANT them to make seem the better of two GOOD choices, and you will get the outcome you desire.
However, I don't trust them to make it cheaper, they'll continue charging the same and just pocketing the difference.
Edit: I'd also like to point out that this "faster processing using the power of the cloud" is bullshit too. ANY game that uses online processing will need to be connected ALL THE TIME, and seriously, since when have internet connections become faster than a processor already inside the machine?
Edit. Again: *just thought I'd point out, for our cousins across the pond, the average new release PC game in the UK, on steam or on Amazon, is about £34.99. Origin charging sometimes up to £59.99 is unbelievably expensive.