"Ads are awesome! Let's channel browse until we find commercials because they're so funny and entertaining!", said no one ever.
Well...my Gold subscription ends until May...so we'll see by then how bad it gets.
But seriously, like someone said, why is this being presented as a good thing? I understand companies need ads because they get some extra revenue and stuff, but the truth of the matter is that no one likes ads. No one stops to think "Hey, this will help my network transmit and support my show!" when watching their favorite TV show. No, they just switch channels.
Sorry, guys. I know ads get you more money and such but...ads are lame. Simple as that. Do a study about that instead.