fenrizz said:
I bet this guy [http://gizmodo.com/#!318794/zune-tattoo-guy-legally-changing-his-name-to-microsoft-zune-is-clearly-insane] is feeling really, really smart now:
To be entirely honest the point of people pulling stunts like that usually isn't because they are insane or stupid, but because they are trying to get attention from the company. There are a few cases out there of celebrities who got recognized and catapulted to fame and fortune (or just sticking around long enough to make some decent money) due to wierd stunts.
I think the idea was that the guy got a couple of simple tattoos and took pictures for the internet, it's cheap enough, can be hidden, and can be removed. Since he started to get some notoriety and be recogized, the name changing stunt was to draw more attention. The intent was probably for Microsoft to notice him and figure "hey this guy is well known, and becoming connected to our product" and then pay him to act as a mascot and do commercials or whatever.
There are worse plans, and when he came up with it back in 2007 and probably seemed like it had more of a chance of success, and he figured he'd get a few laughs if nothing else. I'd imagine he'll just get his name changed back and the tattoos removed, or inked over. None of the tattoos he has that I can see seem especially elaborate, and could be easily removed by intergrating them into other designs and filling them in where nessicary, if lasers or whatever are simply too expensive.
Truthfully, very little surprises me with tatoos or name changes anymore, there have just been too many people exploiting them for shocks, and Tatts in paticular are hardly as permanant as they once were. Decades ago if you got really drunk/wasted, scored with a girl, and decided to have the night memorialized by having a tatoo of an antique diving helmet with the caption "Muff Diver" placed on your forehead, it was likely to be there for the rest of your life unless you were stupidly rich. Nowadays it's not cheap to get rid of, but hardly catastrophic.