Arnoxthe1 said:
And you know, I heard from a fair few members here that this sale which in no way has any impact on anything really is a DAMAGING MOVE for Microsoft. Like instead of a sale, Microsoft planned to host a book-burning. Just the typical genius at The Escapist that I've come to expect.
Really now, drop the defensiveness. This move is horrible Consumer Relations. Typically when a company offers a trade-in deal it is because their new product has significant overlap with the product traded in as credit: ie, the older one is rendered obsolete and serves no purpose in the face of the newer product and there is little to no disadvantage to upgrading. If nothing else it is viewed as a magnanimous gesture which handily encourages consumer loyalty and early adopters. That unquestionably does
not apply to this case as without heavy modification Sony consoles cannot play Microsoft games and vice versa,
and neither new console is looking to have any notable backwards compatibility. In addition to being a rather ugly and blatant jab (which could reasonably be expected to be interpreted as downright petty by prospective consumers), it shows very little awareness of and/or concern for the ramifications of the trade necessitating that a chunk of the consumer's game library
become unplayable. If they ever want to play those titles again they either have to buy a second version for their new console (when possible, and that's not a given), or repurchase the same console they just traded in, the latter of which we can reasonably assume is not part of Microsoft's business plan. Bottom line is that this is not a consumer friendly move.
In addition to the above, by all appearances $100 is lowballing the PS3's resell value (with reasonable estimates I've seen ranging from $100-$150), and worse still, the discount's purpose isn't so much to make the Xbox One's price seem cheap as it is to make it seem
competitive, to match the price of its rival products, a detail that - again - the consumer base was very quick to pick up. That is perhaps this move's most egregious sin: it doesn't come off as a deal, and that's before we take the above into account.
So yes, this is a damaging move for them, and they really should be giving their marketing department a stern talking to because this is predictably bad for public relations regarding a product which has already been plagued by bad PR (which in turn makes the consumer base wary of the product and more likely to pick up on future missteps). It's the kind of thing that makes people more likely to turn away from the product instead of embracing it.
Though I will admit to being idly curious as to what - if anything - I said in this post or my prior one could reasonably be read as "FUCK THAT. IT'S MICROSOFT, THE GREAT GAMING SUPERDEVIL"...