Sure MMOG makes say "no game will topple WoW"... after seeing dozens of attempts try and fail.
Of course, I've been saying that for years, and I know the reason why.
By itself, WoW is a very capably constructed game that fishes in casuals all the way up to a hardcore endgame. If you just make your game casually accessible, you're only halfway there: you need an epic hardcore endgame too.
However, while this is a prerequisite, this factor won't bring in millions alone.
WoW's amazing success has a lot more to do with Call of Duty than it does the design: players who have enjoyed Blizzard games time and time again and are looking for more from that company make up the bulk of those who are into WoW. All Blizzard had to do is make the game good enough as to not suffer any obvious flaws, and they had people already lined up and ready to subscribe to it.
Perhaps the reason why they ended up soaking up the entire monthly subscription market has more to do with the bandwagon affect of MMORPGs. MMORPGs run on thriving player populations. If yours is the main one in town, you're likely to attract the majority of players looking for one.
It's encouraging to see Jack Emmert knows that the monthly subscription model is cornered by WoW... introduce F2P options for STO and CO plz.
