It's interesting to see they realise they're only hurting the legitimate consumers, and that they're actively aiming at that. While I agree that that's a stupid idea, I don't see how society has become so obsessed with instant gratification that people can't wait a minute or two before watching their 2 hour movie. Yeah it's annoying and stupid, but it's not an excuse for piracy, just go pop some popcorn while you wait. Think about it, it could be worse, maybe we should be happy we don't have to put in a code before watching a movie or that it won't lock the DVD to a specific DVD player. I do like the IPR one, why can't they just replace all the other ones with only that? I'm sure no-one would complain about that.