psicat said:
Actually Half-Life, Half-Life: Opposing Force, Half-Life: Blue Shift, and Half-Life: Decay where developed by Valve and Gearbox, and I liked Opposing Force. Besides, like I've said I didn't start to hate the series until Half-Life 2.
But to me long running plus stagnating does somewhat equate milked. Halo has at least changed a little from one title to the next, and even branched out to a different genre with Halo Wars. And, Final Fantasy tends to reinvent itself with each entry. Doesn't mean I've enjoyed every entry in those series, some have been hit or miss, but at least they've never made me give up on a series completely like Half-Life 2 did.
It seems like there's a general misunderstanding as to what someone means when they say a company is "milking" a brand or series.
Opposing Force, Blue Shift, and Decay were developed by Gearbox. (Valve's name is accredited only because it made the game and engine these addons were built upon) And, as I had said before, Gearbox did this under the control of Sierra who, at the time, owned the rights to Half-Life, not Valve. Thus, only Half-Life 1 and it's addons could be viewed as being "milked" by Sierra. Effectively meaning they were rehashing the same formula in the hopes of making bank of the popularity of the first.
This is the essence of "milking" a brand. It's bringing a product to market and placing a title on it from a series that has sold well in the past. Regardless of how similar or different it may be. Final Fantasy is a perfect example of this. Even though many of the games are different, in many different ways, they still bare the same moniker. In most cases this wouldn't be necessary as each game could be sold under any name, especially given how disparate they are. However, Square puts them out with that Final Fantasy brand name because they're using the name as a way to sell the product. Relying on brand recognition and banking on people associating the new game with one from the past they liked. This is the essence of "milking" a brand.
On a side note, and you can chalk much of what I'm about to say to opinion, I have to say I'd hardly consider Half-Life as stagnating. Each game has been Valve attempting something new. Some new game mechanic, story telling technique, or tech idea. Even Episode 1 did this. And, just like Halo, the series has branched out into other genres. Portal and Portal 2, for example.