You know, it's funny how we harp so hard on EA for being such a dick lately with all the BF3 vs MW3 mudslinging. Looking at comments, it seems like they are just sticking to their target demographic. The fans are acting the exact same way.
To me, it's better to compare Call of Duty to Combat Arms. Asides from the fact that it's a F2P PC shooter, it plays pretty similarly to CoD. In comparison to that, CoD is much much better.
Battlefield is nothing like either. It's not KDR centric -- in fact, going in with the intent to kill a bunch of folks is more likely to make your team lose than being tactical. I mean, you kill one or two people, but when you finally die, everyone just respawns right at the last man standing. Basically everything your Rambo-butt just did was pointless.
Unless you move as a group and coordinate your attacks, you're going to lose.
In more arcade style games like CoD and Combat Arms, it's more about shooting people in the face. I love that -- Therefore I love all of the above games.
Show the love, not the hate.
But yeah, it looks exactly the same as MW2 -- kinda disappointing.