Andy Chalk said:
You can try to tell the masses that gaming "could be better." But if the masses tell you to fuck off because they're having fun, who's right?
Wall-of-text follows.
Honestly, I think there's two sets of issues. One, I as a consumer can do very little about; the other, as a consumer I can do almost nothing about. Neither is good for the industry, the medium, or the consumers. Both to some degree can be laid at EA's feet, though you'd be right to set some of the blame on the consumer as well, whether their response is one of ignorance or apathy.
EA's behavior of late doesn't so much smack of stockpiling
money as of
control. Origin. Origin's EULA. Project Ten Dollar. Online Passes. The consumption of smaller studios. The "re-envisioning" of older franchises, sometimes to the cries of distress of their original fanbases. And... the co-option of the "indie" descriptor.
All of this smacks of a desire for control: control of the brands, control of
exactly how the audience uses their product, control of the distribution. Facebook? Got to have a tie-in game. Flash? Got to have a tie-in game. Independent scene? Got to have our brand out there. Keeping plates spinning, staying on the cutting edge, having a finger in every pie.
From a MBA standard, this makes sense. In many industries, it might well make sense. In this one, it's riding a wave and hoping it doesn't break over your head before you reach the shore. You're building an audience, but you're alienating the older one almost as quickly. And the momentum on which you're riding- and continuing to exist- is absolutely dependent on your not making a significant mis-step on your major properties. The "control" EA is exerting comes at a significant cost to its goodwill, and means that if, for example, a eight-figure-budget game like
Modern Warfare fails, you're going to have to eat it. A resentful fanbase isn't going to offer second chances.
I am going to be very, very interested to see how Bioware's take on
C&C:Generals comes out. Many Bioware loyalists seem angry with Bioware over
Dragon Age 2 or
Mass Effect 3, and I think almost no one was very happy with
C&C 4. Bioware is going to be going in with two strikes already marked, and if they can't pull this off... Especially if
Star Wars: The Old Republic subscriptions taper off... I'm thinking you might not see so much of the Bioware logo anymore.
Personally, I've stopped buying EA games, and told them why. For what it's worth. I don't hate EA; I would genuinely be pleased if they could get their head out of their ass and do the right thing by their customers. They've made some great games, and they still do. But what they're doing now is going to destroy them, and possibly cause collateral damage in the process, not to mention all the little producers they've eaten who will vanish.
But that brings us to the second set of problems, the ones that throwing my tiny "no!" vote won't do diddly about.
EA isn't dependent on Facebook games, or Flash games, or independent games. EA lives and dies on the big-ass AAA franchise games. And on that score, I think it's probably closer to being THQ than anyone realizes.
Along with giants like Activision, it has created a model where "tentpole games" are where it's at. MBA thinking again: you don't take risks where your bread and butter is concerned. You look for the sure bet, preferably one with a big payoff. If it can't become a franchise, don't bother.
This thinking is about to cause them to self-destruct.
If it's hard to see a big game fail
now, despite the anti-piracy and anti-lawsuit provisions of Origin, despite all the DLC, despite the Online Passes to head off big bad Used Games, despite hedging every bet there was to stick a shrub on, it's going to be
mortal to see a big game fail when the next console generation comes about.
Filling a Blu-Ray disk with 1080P, possibly 3D-enabled content created with a painfully new toolset that has to satisfy the people who have just clunked down several hundred dollars for their shiny new consoles is going to be an expensive process. It's probably going to require a price-hike at the store, a new wave of "Project Ten Dollar"-like initiatives, or both.
Sooner or later- probably sooner- a "tentpole game" is going to fail to meet the exaggeratedly high expectations that come with higher prices, "next gen" tech, and a "blockbuster" publisher. And that may well be crippling.
A smaller company that wasn't dependent on these tactics might weather the storm. Even a bigger company that allowed its subsidiaries more independence and wasn't trying to mine every new offering for franchise potential might have a chance. All evidence points to EA being neither of these things right now, nor becoming that in the future.
So, EA. Abusing its customers for control (quite possibly an
illusion of control) at the cost of goodwill it will need to buffer itself from future failures. Cannibalizing smaller studios for their past good work, yet often failing to recognize the specifics of what made that work successful. Relying on franchises in a world where that model is threatening to become a dinosaur, even as "Angry Birds" and the like are increasingly begging the question of whether our enjoyment/cost model is skewed.
You can be very successful, and still sow the seeds of your annihilation even at the height of your success. If you limit your perceptions of what constitutes "success", you all but insure that you will do just that.
For every
Batman, a
Batman and Robin.
For every Model T, an Edsel.