Yeah, when I think about people I know, a lot have never downloaded anything. Especially when it's such a broad scope of "consumers" I'd say if you go to Console owners more specifically, you get a (much) higher range. I mean it just says "content" that includes demos, freebies, songs, movies...of people who own consoles and have an internet connection (well a speedy enough connection to make it worthwhile) I'd say you'd be talking 100%...do updates count as content? In that case anyone who owns a PC has probably downloaded some content. I mean there is no mention of "paid content".