Uh. What? That... that makes no sense at all. Why does putting something on sale on occasion "cheapen" it? I mean, yes, it literally cheapens it in the sense that it is cheaper, but why would it metaphorically cheapen it? I mean, Valve puts the entire Half-Life series on sale on Steam for like twenty bucks every once in a while. (and regular price is still just $40!) Yet people still think it's a really good series.
Maybe I'm misinterpreting his use of the word "cheapen", but it seems to me that price has precious little to do with what people think of a game. If a brand-new AAA title came out for ten bucks, I might be a little surprised and maybe even concerned, but if it's a special sale, I wouldn't go "ugh, horrible game", I'd go "cool, is cheap this weekend! I'd better snap it up!"
The more I think about it, the more I think I'm really, really missing something here. Can somebody else explain this to me? Do you get what they're trying to say, because the only thing I can see is "we want more money and are trying to pretend we're good people for wanting all of your money."
I mean, sheesh. At least be honest about wanting all of our money...