On the subject of Grown Ups 2:
I actually had the chance to go into an American cinema - in Downtown Disney in Florida, no less! - To see Monsters University (Good as always for a Pixar movie) and Heat (Pretty good, yeah.)
Grown Ups 2 ads came up both times, and there was some pretty heavy laughter both times - the second time more then the first, probably because kids were in the audience of the first film and didn't get the jokes.
Me, I was busy flipping middle fingers at the screen over the stupid "Oh har har look a bunch of gay guys are cleaning a car this is very uncomfortable for the main character!" shit, but I won't deny that people - normal semi-upper-middle-I-dunno-really class people (They can afford to get to Downtown Disney, people, that says SOMETHING about their income) were laughing.
Were there some Pacific Rim adverts there too? Maybe, I can't remember. They sort of got lost in the shuffle, along with World War Z and such.
Maybe that's the issue there - the adverts are getting a bit too over-saturated with gritty fighty si-fi movies, and your average movie goer can't remember which was the one with the robots and which were the ones with the zombies. (Hell, my own mother couldn't tell there even WERE Zombies in World War Z, she thought it was a World War type film!) Oh, but they can remember that one with Chris Rock and Adam Sandler in it! That looked pretty funny, lets go see that.
Then again, I could just be forgetting it because I didn't take it seriously because the name "Pacific Rim" sounds like it belongs in a porno movie more then a mecha-suit one.
Hey, I was on a three week vacation, people! You can't expect me to do that proper thinking crap ALL the time.
Still, I'm not going to panic and proclaim this the death of all good movies ever because the L.C.D. is ruining EVERYTHING and so on. We've had 3 transformer movies, and now we're getting this, which is apparently another transformer movie under a different name - for better and worse. This stuff isn't dying out anytime soon, by the looks of things.