It's a marketing strategy, video games release DLC, which is basically the same thing, all the time. Why should Apple be penalized for what the Call of Duty franchise made famous? Secondly, why would the parents give the kids their iTunes password anyways, if the only purpose it has is to validate purchases? Parents these days have gotten stupid.... no, beyond stupid. It's ridiculous. I think it is a foul marketing strategy, but should Apple be penalized for it? No. Instead, I think we should take a closer look at the parents and what they are doing wrong. And any politician or judge who thinks that this case is even worth reviewing is simply a leftist wishing to kick big corporations in the balls any way they can.