Pepsi Wants To Snackify Drinks and Drinkify Snacks
- Thread starter Elizabeth Grunewald
- Start date
RobCoxxy said:
Serendipity, thy name is Think Geek: http://www.thinkgeek.com/tshirts-apparel/unisex/popculture/6e87/shootthebandit said:
(I'm wearing my Christmas present today.)
Neither a new product idea nor are the words worse than the usual gamer's talk. Don't see a problem here.
Not in Norway! Around here, 4 packs of 1,5 litre bottles of Pepsi and Pepsi MAX sells like hell, and I'm almost sure that they've got quite the lot of the market with just those two soft drinks.Elizabeth Grunewald said:
Still, I want space food! D:
Okay, going with the reactions I'm reading here, I am not sure what the big deal here is. Nor do I really think that Pepsi is doing anything really original other than the marketing campaign involving jargon.
Drinking pureed fruit and/or fruit concentrate is not a new idea. While they seem to have gone out of business down here in Connecticut, "Orange Julius" used to be everywhere, and used to do exactly this. They pretty much threw fruit and ice into a blender, added some concentrate/syrup or another kind of fruit for a hybrid drink (depending on what it was)
and let it rip. What Pepsi seems to be releasing is pretty much the same thing, except given that they aren't blending ice and using straight water because they are bottling it.
Even the ad campaign isn't even all that original on a lot of levels. While they were a fad thing down here mostly during the mid-late 1990s, you had all of those tropical new age/health food shake stands with the west coast/hawaiian type theme (can't remember the name) where they pretty much mixed health shakes of the sort you'd get at a fitness center for even more money. Part of their hype was that it included all the nutients you'd need as a meal, which is why some blends could cost up to like $10 (and years ago that was actually a bit more money). These guys did fundementally the same thing as Orange Julius (blending ice, fruit juice, concentrate, regular fruit, milk, etc...) but would also put in things like Guarana, Wheat Germ, and various kinds of herbal health supplements which were either part of a blend, or added seperatly. I mention the new age aspects, because a lot of them had charts saying what each thing was supposed to do, and/or the benefits of various specialized blends. This included claims of almost any benefit you can think of, falling just short of "aura cleansing" they seemed to disappear before they went quite that far.
The only concern I have about this kind of drink, is what kind of preservative they are using to give it a decent shelf life. After all fruit puree is still fruit, and fruit tends to go bad. It's perishable, long term storage isn't usually an option.
Still, this is something I might like depending on how it turns out. I do enjoy a good fruit shake. Orange Julius was never as expensive as the health shake guys, but still pretty pricy. A big question is going to be whether they can get this beverage down to the price of people drinking it regularly. A decent sized bottle of Soda costs like a buck and a quarter in most places I go, at supermarkets you can get soda on sale for like 88 cents a 2 liter bottle (and it rotates between coke and pepsi products). If they sell this stuff for the same price as Soda, I might very well be interested. On the other hand like most people if I want a drink on my way out of Wal*Mart and I've got a choice between a 24 ounce bottle of Pepsi for a buck or two tops, and a fruit shake for four or five bucks, I'm grabbing the Pepsi.
Drinking pureed fruit and/or fruit concentrate is not a new idea. While they seem to have gone out of business down here in Connecticut, "Orange Julius" used to be everywhere, and used to do exactly this. They pretty much threw fruit and ice into a blender, added some concentrate/syrup or another kind of fruit for a hybrid drink (depending on what it was)
and let it rip. What Pepsi seems to be releasing is pretty much the same thing, except given that they aren't blending ice and using straight water because they are bottling it.
Even the ad campaign isn't even all that original on a lot of levels. While they were a fad thing down here mostly during the mid-late 1990s, you had all of those tropical new age/health food shake stands with the west coast/hawaiian type theme (can't remember the name) where they pretty much mixed health shakes of the sort you'd get at a fitness center for even more money. Part of their hype was that it included all the nutients you'd need as a meal, which is why some blends could cost up to like $10 (and years ago that was actually a bit more money). These guys did fundementally the same thing as Orange Julius (blending ice, fruit juice, concentrate, regular fruit, milk, etc...) but would also put in things like Guarana, Wheat Germ, and various kinds of herbal health supplements which were either part of a blend, or added seperatly. I mention the new age aspects, because a lot of them had charts saying what each thing was supposed to do, and/or the benefits of various specialized blends. This included claims of almost any benefit you can think of, falling just short of "aura cleansing" they seemed to disappear before they went quite that far.
The only concern I have about this kind of drink, is what kind of preservative they are using to give it a decent shelf life. After all fruit puree is still fruit, and fruit tends to go bad. It's perishable, long term storage isn't usually an option.
Still, this is something I might like depending on how it turns out. I do enjoy a good fruit shake. Orange Julius was never as expensive as the health shake guys, but still pretty pricy. A big question is going to be whether they can get this beverage down to the price of people drinking it regularly. A decent sized bottle of Soda costs like a buck and a quarter in most places I go, at supermarkets you can get soda on sale for like 88 cents a 2 liter bottle (and it rotates between coke and pepsi products). If they sell this stuff for the same price as Soda, I might very well be interested. On the other hand like most people if I want a drink on my way out of Wal*Mart and I've got a choice between a 24 ounce bottle of Pepsi for a buck or two tops, and a fruit shake for four or five bucks, I'm grabbing the Pepsi.
Yes, address would be nice. No page I could find has the address for the Escapist office; somewhat of a detriment if we want to send you crazy goodies like these. ("Contact Us" page only had details on submissions, and the support page is e-mail only.)KEM10 said:
This whole thing reminds me of an episode of "The Jetsons", where all their food is in tablets. The future really is what it used to be.
Seconded. I hope that the Oxford English Dictionary (the ultimate authority on the English language) doesn't include them as actual words because of this.Actual said:
