Yes. This is kind of Bethesda's MO. I congratulate anyone who has noticed on their use of pattern recognition.... it's one of the biggest reasons why early humans didn't get nommed right off the food chain. Bethesda overhype the shit out of their mediocre games with putrid, putrid cores in hopes to get as many sales as they possibly can. Oblivion was overhyped, FO3 was overhyped, and both were pretty bad games honestly.
I loved Morrowind, but come on: once you strip off the pretty landscapes and huge sandbox, all of Bethesda's games are pretty fucking rotten. How "good" a Bethesda game really depends on how long it takes all the pretty veneer and gilding to rub off and for you to finally see the terrible, terrible underlying game.