Pixar and Dreamworks Animation Studios (a substudio of Dreamworks SKG, the film company founded by Steven Spielberg & friends) are a long time rivalry like Ferrari & Lamborghini. Or something more makesensical and less Italian/cutthroat, WETA and Industrial Light & Magic.
Dreamworks, like ILM tend to use already present technologies and spend large amounts of time and money to get a pretty good picture going, and their productions work.
Pixar and WETA however, use equivalent time and money to innovate and come up with fun weird things no one ever thought of before (like point cloud lighting [http://features.cgsociety.org/story_custom.php?story_id=5615], or the incredible hair and cloth [http://www.computerarts.co.uk/in_depth/features/inside_the_incredibles] technologies from The Incredibles) thereby doing more with technically less time or effort put into their movies. Then afterwards they can sell these awesome technologies for profit [http://en.wikipedia.org/wiki/Marionette_%28software%29] on the side. [https://renderman.pixar.com/products/purchase/index.html]
Seen here: excellent animation and lighting quality that is very expensive.
Sony is just trying to cash in on both of their successes in the same way that Vídeo Brinquedo [http://en.wikipedia.org/wiki/V%C3%ADdeo_Brinquedo] is, just better.