EA has once again jumped ahead in my mind as the more evil publisher around today.
I think that their heavy new emphasis on DLC might be changing the face of the games industry as we know it. We might be witnessing the death of the expansion pack.
I'm very miffed about their tacking on repetitive DLC packs for their big games like Mass Effect 2 and Dragon Age. There are some story arcs that should be followed up on in later games.
Dragon Age: Origins: Awakening would have been much better had it been vastly expanded and filled a role like Mass Effect 2. Instead it was a shoddy semi-sequel that felt like a big DLC pack. A larger worlld, premise, and story would have made it a worthy successor to Origins.
Also, a new DLC pack was introduced for Mass Effect 2 called "Lair of the Shadow Broker", which ties in events of Mass Effect 2 with the immediate graphic novel prequel. This in my opinion was a bad move, as Liara's feud with the Shadow Broker is a major plot line for the series, and shouldn't be furthered by paying for DLC. Also, with the rumors floating around that Liara will return as a major character in Mass Effect 3, it would have been better for the "Lair of the Shadow Broker" content to be included in the final chapter of the trilogy.
In other words, down with DLC! Expansion packs allow for more time and room for growth! I'm abdolutely convinced that EA is behind the push for DLC, and not the individual developers.