I have mixed opinions here.
On one hand I am not buying "Starcraft 2" in part because of the way it was marketed (1 3rd of the campaign).
As far as them taking action on the cheaters for single player, I think there is nothing wrong with that. Understand that the game involves Acheivements which are viewable online and contribute to a player's "Blizzscore" as I heard it described. Allegedly their long term plans for the Blizzard achievements are to eventually include special content in their games (on the level of pre-order items or whatever) that is unlocked based on someone's Blizzscore and their loyalty to Blizzard's products and long-time play in the community they are building.
On XBL, STEAM, and other services "boosting" achievements and finding ways to cheat to get them is annoying, but ultimatly harmless. The action is likewise trivial in that it's not worth anything other than bragging rights, and maybe someone getting all butthurt about someone easily exploiting an achievement they worked hard to get legitimatly. On the other hand if there are actual rewards for the gamerscore, and/or the company wants it to mean something, ensuring it's integrity is going to be important.
I remember hearing about Blizzard's intent back when Achievements first hit World Of Warcraft. Nothing ever came of it, but this being taken seriously does lend some credability to the rumor. I also remember hearing that the first game that would be making use of "Blizzscore" is going to be their next generation MMO, with WoW, Diablo III, and Starcraft 2 being the planned games that would have an influance in additional content.
This does raise some interesting questions overall, but the bottom line is that this move actually seems to be contrary to what a Bobby Kotick would want, because it costs money to police games, and every person banned is potentially one less moneybag if they remain annoyed.
Ironically this article has actually gotten me to re-consider my choice about Starcraft II to some extent. If they continue to take it that seriously, I might eventually decide it's worth getting a copy, though to be honest I'm still far more likly to wait until they release the entire campaign together as a single package in a battlechest or whatever. It's hard for me not to be upset about the way they decided to release this game, especially seeing as an article here on "The Escapist" talking about them had Blizzard saying that to do the entire campaign would have taken them 14 years.... (uh huh, I believe that guys). That kind of drivel makes me angry just to think about it... oh wait, now I'm re-considering my re-considering as I write this paragraph...
