Ugh, not this shit again. The only reason my Steam library is so big and I own all of those games is because of sales. In other words, I would never have bought the vast majority of those games at all. If I want a game, I buy it when it comes out new. I even often times participate in that most evil of practices, the dreaded PRE-ORDER. But, many games I do not want right off the bat. Take Bioshock Infinite for example. It was a fine a game. I liked it for the most part, though the shooting was awful boring sometimes. But, it didn't carry on and it did have a pretty damn good story. But, I bought it on sale, not because I didn't think it was worth full price, but because that game was not something I was interested in playing when it came out. The actual issue here is that after the first month, you don't hear about games much. Publishers are under the impression that only the first month or so of sales matter. So, they actually ignore games after that period, which makes consumers forget about them. You only see ads for a game for like a month, then the publisher moves on and then so do people.
Sales bring them back into the consumer consciousness. That is why I bought Bioshock Infinite. I basically rediscovered it as a thing and then happened to be in the mood to play an FPS with a strong story. If it were $5, but I didn't want to play it, I still wouldn't buy it.
The flaw in his entire argument is that he thinks the value of games are intrinsic, and they are not. He talks about commodifying games, but commodities have an intrinsic value. Games do not. You can set an MSRP, but the "s" in there stands for suggested. Games do not have inherent value. And as such, making and selling a game is risk. Some games do well, others do poorly. A sale is a chance for a game that didn't sell well to make more money, move more units, and end up in the hands of the consumer. And a sale is a chance for a game that did sell well to move even more units.
Look at the recent story about Tomb Raider. After all that bullshit about it not performing well, it has more than made it's money back and sold over 6 Million units. That is a success story. I bought that one the first week myself. That game was fun as hell to play, even though the story was a bit contrived. Square Enix basically abandoned the game after the first month. Sales brought it back and it turned it into a success.
Many of his statements are just nonsense. Maybe the endorphin rush for him is spending money, but it's not for me and everyone I know. Trust me, if we were more dishonest, we would literally just steal the games we want. That said, it brings up another great point. Piracy is super fuckin' easy. PC's, 360's, PS3's.... all easy to steal games for. Shit, console releases are leaked sometimes a month or more in advance. Yet, many many people still buy games when stealing them is the easiest thing to do. They buy games in the millions still. I'm rambling, I'm tired, I have said my piece. So PEACE!
Edit: Also, this guys company makes a spreadsheet with GUI and calls it a game. Imagine that people might not think it's worth $25. The thing is... if he was selling it for 99 cents I would not buy it because it doesn't look fun. Not for me anyway. Never been on sale for more than 50% off.. that's fine, don't ever put it on sale. No matter which route he takes, it will not end up in my library.