I think the problem with Chinatown Wars is actually based on how much more people enjoy GTA III and on over the older perspective and look of the game. I personally loved the game, yet I also still sit around and play Dynasty of an Emperor, and love titles like Yakuza or Earthbound, so my game choice is fairly broad and open. Whereas not all gamers are, especially younger crowds that have never played anything older than a PS2 or Xbox. So someone who might love GTA 3-4, still might be a little confused on where the fun is at if you hand them Chinatown. It's got to do with each of our perspective on what is good in a game.
Yet marketing has a strong use in gaming, current example of ad failure being Kirby: Return to Dreamland. Honestly I caught one random ad while someone was watching the Disney channel. This makes me think two things.
First: Why haven't I heard of a title that I'd love a ton until about a week or two before it released? No gamer news, no commercials on anything I've seen, and no buzz about, finally, another game which returns to form.
Second: Does NOA believe that only children like Kirby? Do they think that wasting said advertising money on a more broad base would just be for naught? And why not double advertise with the recently released Mass Attack to double charge up any fan's Kirby excitement?
Honestly I don't think Nintendo of America has a clue of what it's consumers want, yet this is a topic for another time. I think this is another good title that I won't be suprised if it doesn't sell well, but really hope it does.
AAAAAuuuuugghhhhhh Nintendo, why do you hate us?
DANGER ZONE! Great show.