Sorry, Yahtzee, but made a major misstep here.
If you have an understanding of the fictional world that the character is based in, you can see how the person's character fits into the world and how unique/bland the person's alter ego is in this realm. Be it D&D, Vampire:The Masquerade or SW:TOR. I had a friend just last night start to rave about how great 'role-playing' on TOR is, and frankly, I didn't give a shit about THAT. Here's why:
I never got into Star Wars, and, therefore, don't have a good working knowledge of the universe the character he was about to talk about was set in.
I have been playing MMO's for almost a decade, and I STILL don't know how people can get into 'role-playing' online. I think far too much is lost when you can't focus in on the nuances of the person speaking to you, their body language as they sit across from you, and overall PERSONAL interaction with REAL people. This is why Pen and Paper role-playing will always be superior to online role-playing. It's not all about hack and slash and getting the most shinies; it's about friends getting together and having a shared experience and having a good time.
But, since Ben can't be bothered to interact with REAL people, I guess he has to resort to sitting behind a computer screen and having a laid-out copy/paste adventure unfold before him along with everyone else in their cousin that has ran through the same adventure.
All sounds a little silly now when put in that perspective, doesn't it?