And how does one get noticed in order to attract people to their pattreon? You have people in this thread talking about how Jim has a history of doing things to be "lul random" or shocking in the past, I'm just following that through that this is just him trying to further his "brand".
Others said in previous Jim threads that he's been losing his passion for the job, is getting worse at his takes outside of industry standards, and that the variety of his content has gone down. Going this route is the kind of action I would expect from someone in such a situation in order to improve self esteem and reinforce his popular image that makes him stand out among other creators like himself that give takes on events or review things.
To be fair to Jim, I don't think this is entirely an act. I think something has fucked him up (likely getting sued by Digital Homicide) that caused him to have some sort of breakdown. Since then he has become ever increasingly bitter towards the games industry but it would actually be more accurate to say that he has become crazed into an anti-capitalism mindset which is coming amongst the progressive and LBGT circles he runs around in.
As a result his content has been consistantly one-note for a while now, harping on the same shit. Even when he did nothing but negative themed videos in the past, the videos would at least have variety to them in terms of targetting Randy Pitchford, EA, Bobby Kotick, whatever. There used to be different focal points to what the topic was about, and now it's just like "All these companies are evil, video games are evil, fuck everyone!" and it's really exaggerated.
The general news reports he used to do are gone, the jimpressions are gone, the OMGHYPE's are gone, his content is almost exclusively Jimquisitons and I for one am no longer a fan which sucks, because I really used to love the Squirty Plays, the Steam Greenlight, and a lot of the content Jim made.