Here's what a lot of peeps don't realize:
Feminism is actually all about equal rights for men and women. Ideally, its sole aim is to have both genders treated equally, because females and males are of equal worth. And at the basis of feminism (and civil rights, and workers' rights, etc.) is this little thing called human rights.
Sexism, in all its many forms, views one gender as less, as not equal (and I'm not talking about physical traits here).
So, the conclusion: in their endeavors, feminists should always remember that they're rallying for equal rights for both men and women. HOWEVER, dear sir/madam, keep in mind that the vast majority (and I do mean vast--I'm speaking on a global scale here) of situations involve men marginalizing women. Think not of the petty lawsuits of favoritism here ("she's only the boss 'cause she's a woman!"), but of the dire conditions of millions of women around the world--women suffering economic oppression and brutal gender-based violence. Until this world finally, finally comes to treat women as equal, I think the focus should be on empowering women. Not to say that cases of "reverse-sexism" should be ignored, no, not at all, but they shouldn't be the thing people get outraged about. Visit Pakistan and Chad and Egypt and India and then tell me who needs justice.
(Sorry that came off so preachy
It's kinda my issue...) Anyhoo, OT--that ad you described is mildly disturbing, I guess, but methinks it might be a case of the so-called War Between the Sexes, classic "boys drool, girls rule!" stuff. Tho that's not to say that media representation doesn't play a crucial role in shaping a culture! Movies and ads and such should be more sensitive on these issues.
Feminism is actually all about equal rights for men and women. Ideally, its sole aim is to have both genders treated equally, because females and males are of equal worth. And at the basis of feminism (and civil rights, and workers' rights, etc.) is this little thing called human rights.
Sexism, in all its many forms, views one gender as less, as not equal (and I'm not talking about physical traits here).
So, the conclusion: in their endeavors, feminists should always remember that they're rallying for equal rights for both men and women. HOWEVER, dear sir/madam, keep in mind that the vast majority (and I do mean vast--I'm speaking on a global scale here) of situations involve men marginalizing women. Think not of the petty lawsuits of favoritism here ("she's only the boss 'cause she's a woman!"), but of the dire conditions of millions of women around the world--women suffering economic oppression and brutal gender-based violence. Until this world finally, finally comes to treat women as equal, I think the focus should be on empowering women. Not to say that cases of "reverse-sexism" should be ignored, no, not at all, but they shouldn't be the thing people get outraged about. Visit Pakistan and Chad and Egypt and India and then tell me who needs justice.
(Sorry that came off so preachy