I also say Nothing.
My basic attitude is that the pirates have been there as long as gaming has, and the industry has flourished despite the accusations of mass piracy, which I feel are greatly exagerrated to begin with. Simply put people have obviously been making enough money off of this despite piracy to turn game design from something done by a couple of guys in their basements, to a billion dollar business with constantly increasing budgets and profits.
It's like this, looking at say Maxim's article, or heck even just the numbers (which means Maxim understated things if anything) going towards paying human resources/coders/etc... the guys doing these games are making big bucks. What's more even the producers/investers are seeing massive returns since they keep coming back with more money to feed into these projects.
The industry is simply greedy, and wants more and more. Hence all the DLC, micro transactions, charges for online play (X-Box Live), and similar things. The whining about pirates has always been there, but even if they were right about how stopping pirates is going to increase sales numbers, your basically looking at a bunch of people with mountains of money, wanting even bigger mountains of money.
See, I'm all for capitolism, but there is a point where I as the consumer feel like I am getting unreasonably gouged. I also tend to get a bit miffed when the people who are getting greedy try and justify the behavior as somehow being nessicary and motivated by anything else. The point being that I think consumers should "buckle" a lot quicker than we do as it is. No problem with people making money and getting rich, but when your dealing with people who are already rich treating you like a moronic money bag with legs and deciding to get even richer off a product... well that's something else.
The thing with the piracy is that while it would be nice if it could be stopped, the cure is worse than the disease since it punishes legitimate consumers. What's more you can't even consider it a major problem because it's not like piracy has put the industry in jeopardy or anything since the industry is flourishing despite it's existance.
I'm not going to sit down and claim piracy is anything but theft, or talk about a symbiotic relationship between pirates and the industry. But I will say that the issue is similar to company shrink. Every company has issues with employees doing things like taking food home from the free cafeteria (if you have one), walking off with tools or duct tape, or even simple office supplies since pens, pencils, paper and such all add up. It's not a good thing (especially when it's intentional theft of something like tools), but in the end cracking down enough to stop it costs you more by turning your company into a police state, hurting morale, and causing people to quit. Not a perfect analogy, but the point is that the damage things like DRM and anti-piracy scams cause to legitimate users is obvious, while the piracy it's meant to address is nothing but an annoyance. What's more it's hard to have sympathy for some guy sitting there basically going "Well gee, I could have a second Lamborgini if it wasn't for those blasted pirates".
I use company shrink as an example because I used to be involved in protecting company assets for my previous employer. One of the big things to learn (as management will even point out) is to tell what's a big deal, and what isn't no matter what the bean counters
say. You shake everyone down constantly and it does damage. If you "write up" or even get someone fired for something stupid like walking off with a company pen, that's going to get people to look for other jobs. It's a common sense kind of thing. The world is full of irony when it can be even more wrong to stop something that is wrong.
