Because they are trying to capture nintendo's audience and get them to move upmarket.
Remember the "graduation to a "better" console" Sony was talking about when the Wii was revealed?
That didn't happen, it looks like they interprets Nintendo's success entirely based around not only the wiimote but also the design of it. So now they come with their own version in a vain hope that will get them to move upmarket.
I doubt they will see much from it though. Nintendo is advertising their console as a "white product." Safe, clean, enjoyable and fun, something every girlfriend, wife or mother wouldn't mind having in their house/living room.
The entire advertisemenet strategy around the PS3, and obviously also Move from that video, is based around the "black product." Powerfull, fierce, FOR REAL MEN!!!!(no wemenz allowed) Women most often don't buy into that advertisement logic. If they did, more household hardware would be "black."
And since in most households of 2+ people, it's the woman who ultimately decides where the money is spent when it comes to the expensive stuff, guess where that puts the PS3 and Move?
Sony is in their advertisement aiming the Move at the people who don't want it (the hardcore), applying the failed logic that every hardcore gamer applies to themself as well: We are the best, other people will see us and want to emulate us.
But they don't and they won't because the new downmarket doesn't understand the old upmarket.
Now Sony is caught between the rock and the hard place. Because on one side they are looking at the giant mass of new gamers Nintendo has made and knows that if they don't get their hands into that pile of money things are grim.
But on the other side, to get to that crowd they need to change their marketing so it aims at them, however that will alianate the market they allready have, because those people are -not- looking for the Nintendo values. That kind of marketing would just scare them away.
So instead they come up with an abomination like the above video that doesn't really appeal to either segment.
- The Sony crowd don't want to waggle around icecreambatons to play.
- The Nintendo/MS crowd they are hoping to reach, will feel that Sony are insulting them for not using Sony's hardware and noone wants to be insulted by advertisement, that's the fastest way to lose customers.
- Furthermore it might actually garner more interest in the Wii. Everyone knows at the basic level what a Wii is, now they see Sony copying it, that means it's worth checking out.
Remember we are not talking about people here who can cite the specs and graphically describe the amount of blood in any given PS3 title. We are talking about Mr. and Ms. Smith (specially Ms. Smith) who are just entry gamers, or perhaps returning gamers that have allready once removed themself from "the hardcore crowd."
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Microsoft, while I really can see the potential in the Kinect, it's too early to put a technology like that on the market. It's also possible that they are aiming it towards the wrong kind of market.
For all their bravado Sony is right about one thing, humans aren't used to the touchless interface, not yet at least.
It's in our very nature and being that when we interact with any kind of media, except for consumption of it, it happens to trough an interface. Wether it's buttons on a remote or pen to write things on paper. Even a dictafone is still just a user interface for storing your voice.
The Kinect makes the user their own interface, which would be awesome if you were writing on a virtual wall of some sort, or doing editing.
But it's the wiimote without the wiimote and there is a reason for why said is designed the way it is.
Because of that, I think that eventually MS or someone else, will put a veriatable flood of periphials on the market, and then the entire point of the kinect is defeated; making it a more cumbersome version of the Wii where you need one controller for each type of game instead of one universal which changes function depending on how it's held.
With the pricetag on it, it's also a very very deep dig into a pocket that's allready made shallow by the financial crisis.
And then it becomes a question of economics:
Xbox slim + Kinect + games = A lot of money
Wii, motion controls included, game included + additional controller = less money than the MS deal.
Even if they dropped the price of their packages to a Wii level, the Wii would still be more appealing to the first time customer due to it's brand and image.
Notice how Sony's Move video has the gamer sitting alone playing something that's violent? While the Wii advertisement focus on the many happy people playing it together, rarely showing what they are playing?
Nintendo wisely leaves actual images from the games to advertisement for the games. For the Wii their advertisement focus not on what you play, but how you play and more importantly who you play with.
I love the reaction to the Nintendo E3 conference, "with these announcements, Nintendo are returning to please the hardcore crowd"
Bullshit they aren't, that's just a happy coincidence for the hardcore crowd so they can once more blow their own selfimportance and think they are the center of the world.
The real target for the announcements made is the downmarket crowd they have attracted with the Wii.
A move which will see these people move upmarket from the pick up and play as you want titles, to those which require a bit more investment but is no less fun to play, further cementing their relationship with Nintendo.
Nintendo have been following long term plans, and now it's paying off. Not only have they initiated a whole new crowd to gaming, making sure that the indutri will survive, but MS and Sony have also spent millions of developing technologies that they don't even know how to properly advertise.