Ghost8585 said:
And who's to say that the target demographic can't distinguish between the bullshit fluff of the advertisements and actual product they're selling? Why are people automatically assuming that young girls are too stupid to see there are more games then just Loco Roco and Hanna Montana? It reeks of hypocrisy. Nobody here need too 'save' these girls from mean ole' Mr. Playstaton. If they buy it, great. If they don't, great. At least Sony TRIED.
Um. Let me tell a story. A couple of years ago when my bf and I lived in Melbourne, my bf ran a weekly D&D game. We were visitors to the city and we didn't really know anyone, so the other players were made up of people from Meetup and an ad in the LGS. One of those people was Gavin. He was a huge D&D nut, took it very seriously, had lots of the plastic figures, lots of books, you name it. I prefer to paint my own minis and as such have a huge collection of lead figures. One evening we were sitting around chatting about this 'n' that, including minis, and someone mentioned Games Workshop. And Gavin, this guy who was clearly a game shop regular and was certainly in the right social group to hear of such things, said, "Who?".
(Conversely, I once heard a Games Workshop employee claim that he'd never heard of Wizards of the Coast. But that was on a forum, so he may have been fibbing. But it was a forum of people I generally trust, so maybe not.)
So no, you cannot assume that people will hear of other games, not because they're stupid but because it doesn't quite clip their radar. And if someone who's already got more than a toe in the right waters can miss something as big as the BIGGEST mini and war gaming company in the world, then how hard must it be if you're a girl whose only likely exposure to games is overhearing her brother(s) or male classmates talk about it?
