Sony Wants More Women Interested in PS4

Professor James

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1. Make decent, fun games

2.Make your games less focused as a power fantasy for your male audience.

Done.
 

Norix596

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By "women" I assume they mean women who have not previously been gamers - if that is the case, the PS4 will never be the main place to start. No one is going to spend several hundred dollars before they even find out if they like the hobby they're starting. New gamers are likely to try free or cheap online PC games. They might later decide to invest in an expensive console but more likely will continue PC gaming.
 

Freaky Lou

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Eclipse Dragon said:
<---Female gamer

Purchased a PS1
Purchased a PS2
Purchased a PS3

Sony.... I don't think you have anything to be worried about.
I guess it's nice that they're trying, even if they're going about it all wrong.

Make good games and they will appeal to everyone regardless of gender. You don't need to make a concentrated effort. Making games that they think "will appeal to women" when they have no idea exactly what appeals to women, could end up being more of a mistake rather than a smart decision.


On a side note: I wonder how well Nintendo sold the pink GBA, DS and currently selling the pink 3DS, and what percentage of those buyers were female compared to the other colors.
Every owner of pink Nintendo handhelds I've known has been an adult male.
 

Paradoxrifts

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Norix596 said:
By "women" I assume they mean women who have not previously been gamers - if that is the case, the PS4 will never be the main place to start. No one is going to spend several hundred dollars before they even find out if they like the hobby they're starting. New gamers are likely to try free or cheap online PC games. They might later decide to invest in an expensive console but more likely will continue PC gaming.
I look at the advanced quality of some of the games that you can play on mobile devices nowadays and I wonder to myself just how the gaming industry could possibly sucker anyone who isn't already heavily invested in the hobby into starting up.

Maybe they could coat the packaging of the PS4 in LSD or something.
 

Sack of Cheese

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Oh this is gonna be hard to change the view of average women, would require some very clever marketing. Most women are not into gaming altogether with the exception of occasional casual games I suppose.

Maybe they can make more games with covers featuring cool female characters? At least alongside with male characters. I think Tomb Raider got it right. Some of my female friends were interested in the game, plus I've read a few blogs of women who do not game on a daily basis loving it.

Or maybe they can advertise their titles in casual games sold on mobile platforms.
 

LadyTiamat

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The Artificially Prolonged said:
Have you tried making the console pink? I believe woman really like that colour? :p
As a woman, I don't Really like pink all that much. Now if they make a crimsion ps4 it might push it up a few points but at present I'm not interested in getting a ps4 at launch. My back log from my university days will give me plenty of gaming pleasure for months!
 

The Artificially Prolonged

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LadyTiamat said:
The Artificially Prolonged said:
Have you tried making the console pink? I believe woman really like that colour? :p
As a woman, I don't Really like pink all that much. Now if they make a crimsion ps4 it might push it up a few points but at present I'm not interested in getting a ps4 at launch. My back log from my university days will give me plenty of gaming pleasure for months!
Actually a crimson coloured console would be pretty sweet. Bet that would be saved for the special addition release a few years down the line though.
 

Yuuki

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The moment Sony said "we need to attract more women!" they ironically tripped at the very first hurdle when it comes to dealing with the issue, rofl.

Sony, please hire game developers because you see good potential in them for game development. Their gender should be goddamn irrelevant, going out of your way just to inflate the female population is going to end badly.

Reaching out to new demographics is fine and dandy, but remember that the core audience comes first - female or not. Don't do what Nintendo did with the Wii.
 

Something Amyss

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Eclipse Dragon said:
What I'm trying to say is, make good games and they will appeal to everyone regardless of gender.
Thing is, if that was true then there would be more women in gaming. There is clearly something up, and seeking to address that is NOT a bad thing.

Doom972 said:
Very little? The problem isn't women trying gaming and deciding that it isn't for them. The problem is that a vast majority of women dismiss it and never trying it - which is legitimate and understandable.
Even if true, a lot of that comes from preconception. Change the preconception, and you change the relationship with gaming.

Even the industry assumes that the bulk of us are homophopbic, misogynistic little man-children, which is why we're now getting reports of devs being told their games won't sell with a female protagonist or even marketing featuring a woman heavily. This is an industry that has worked hard to be exclusive, and the first step is simply to stop that.

Am I saying that women will play games in numbers equal to men? I seriously doubt that'll happen. But I'm betting you can get more of any demographic simply by no longer actively pushing them away.

And again, it doesn't require anything for the male base to fear, unless they worry about losing the exclusivity of their clubhouse.

Requia said:
The plural of anecdote is not data.

For actual data, in the Jimquisition thread somebody dug up Nintendo's gender breakdown of console sales, Nintendo claims 80% of female marketshare in the console space. If that's even remotely accurate Sony very much has something to worry about.
To be fair, Nintendo got there with a rather interesting strategy. Remember back when the Wii and the DS came out? They were all "we're marketing to girls and old people! You know, people who don't play games!"

They then proceeded to create things like Cooking Mama, because...Bitches love to cook?
 

Something Amyss

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Baresark said:
No one is denying that systems selling to a larger audience is a good thing.
Not to nitpick, but just look at the success of the Wii on that one. Clearly, people are.

Mylinkay Asdara said:
You can even make it pink if you really want to, I don't care.
The point was more that they weren't going to, so I don't think you have to worry.

Unless you really want pink. Then, I suppose, you'd have to worry.

Yuuki said:
Sony, please hire game developers because you see good potential in them for game development. Their gender should be goddamn irrelevant, going out of your way just to inflate the female population is going to end badly.
Thing is, adding more women to what is already considered a boy's club isn't necessarily stacking them solely because they're women. It could easily just be "no longer excluding them."

The other thing is, what he was talking about was a potential diversity for ideas, and that in itself strikes me as good "potential for game development." I seriously doubt they're going to hire bad people just to have women on the staff, so what's the real danger here? That we might get 38 brown FPS this year instead of 40? That they might take chances on a few less safe games?
 

Doom972

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Zachary Amaranth said:
Doom972 said:
Very little? The problem isn't women trying gaming and deciding that it isn't for them. The problem is that a vast majority of women dismiss it and never trying it - which is legitimate and understandable.
Even if true, a lot of that comes from preconception. Change the preconception, and you change the relationship with gaming.

Even the industry assumes that the bulk of us are homophopbic, misogynistic little man-children, which is why we're now getting reports of devs being told their games won't sell with a female protagonist or even marketing featuring a woman heavily. This is an industry that has worked hard to be exclusive, and the first step is simply to stop that.

Am I saying that women will play games in numbers equal to men? I seriously doubt that'll happen. But I'm betting you can get more of any demographic simply by no longer actively pushing them away.

And again, it doesn't require anything for the male base to fear, unless they worry about losing the exclusivity of their clubhouse.
I agree that there is a preconception that gaming is a male-oriented hobby. I don't agree about games not being female-friendly enough to be the reason for it. Some people don't feel like sitting in front of a screen and playing a video game because it seems dull to them, so they dismiss the hobby outright without giving it a try. This is more common for females that for males - the same way a female-oriented hobby would be dismissed by a male without giving it a try.
In my experience, the average non-gamer (male or female) don't really know much about video games and are not aware of the problems some gamers keep making up because they can't seem to realize that this hobby isn't for everyone.
 

The_Echo

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Doom972 said:
"We are not going down the route of making the console pink of course," - This could be just a simple joke, but it gives me the impression that this guy has never met a female gamer before.
I'm not so sure about the writer of the article either.
See, the thing is, they already tried a pink paintjob [http://www.joystiq.com/2009/08/04/omg-lilac-psp-sony-says-girlz-play-too/]. Didn't pan out.
Eclipse Dragon said:
What I'm trying to say is, make good games and they will appeal to everyone regardless of gender. You don't need to make a concentrated effort.
I agree with this.

What was once traditionally masculine is very much unisex. The best any dev or publisher can do to appeal to women without singling them out specifically is to make a good game, and maybe throw in the option to play as a girl.
 

MrHide-Patten

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As far as female protagonists go Sony was on a nice head start with Heavenly Sword, do more like dat. Also more story focus, my sisters who do not give any sort of shit about games wanted to understand what's happening in Bioshock Infinite. So get Irrational to make an exclusive for ya and ya good.
 

Doom972

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The_Echo said:
Doom972 said:
"We are not going down the route of making the console pink of course," - This could be just a simple joke, but it gives me the impression that this guy has never met a female gamer before.
I'm not so sure about the writer of the article either.
See, the thing is, they already tried a pink paintjob [http://www.joystiq.com/2009/08/04/omg-lilac-psp-sony-says-girlz-play-too/]. Didn't pan out.
I guess that it wasn't obvious that I meant that the idea of a pink console casing attracting female gamers was stupid.
 

The_Echo

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Doom972 said:
The_Echo said:
Doom972 said:
"We are not going down the route of making the console pink of course," - This could be just a simple joke, but it gives me the impression that this guy has never met a female gamer before.
I'm not so sure about the writer of the article either.
See, the thing is, they already tried a pink paintjob [http://www.joystiq.com/2009/08/04/omg-lilac-psp-sony-says-girlz-play-too/]. Didn't pan out.
I guess that it wasn't obvious that I meant that the idea of a pink console casing attracting female gamers was stupid.
You're gonna... [small]you're gonna be that guy?[/small]

I knew what you meant. I was just saiyan.
 

Requia

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Concerning the power vs sexual fantasy argument, I think there's an inherent problem with the assumption that muscles are a component of power fantasy (though kicks ass all over the place does indicate a power fantasy).

To demonstrate, I don't think there's anything even remotely shocking in claiming that James Bond is a male power fantasy. He sleeps with all the girls he likes, kills the bad guys, and saves the (free) world on a regular basis.

This is what Sean Connery looked like playing James Bond:


Now, more recent versions of James Bond will be more visibly Muscled, though Daniel Craig is not exactly well, Sean Connery:


No efforts were made to get him to restore his previous look in order to play a part whose primary selling point was being a male power fantasy.
 

somonels

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Offer a pink edition
^genious, i know

Perhaps female protagonists aren't enough? What is the point of killing another soldier #4124690 or a marauding groper? There is no emotional grip! Imagine for a second how it would be like to shove a knife in the ribcage of that ***** Clara, who keeps making moves on your boyfriend. Much more satisfying, isn't it.
 

Chemical Alia

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If they finally make a controller that fits comfortably in my hands, I might actually consider it this time.
 

Luciella

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blackrave said:
Dude , i seriously applaud you, the way you think is quite rare(i really hope it isnt).
You have no idea how many male gamer friends ive got, that literally ask me if there are nude girls or semi nude girls in the games i play. Or spend a lot of time in Hitman brothels/tabledance levels, just to watch their pixel titties bounce. Or play douchebag games of pure violence (grand theft auto) and think thats the best game ever made.
That has led me to belive what i typed up there. But really, its great you find tropes like bayonetta disgusting :)

And yeah you are right, if the writters took more time to develop Kratos character, women (and I) would be atracted to him regardless of looking like a barbarian.

What Sony needs, is to find a good share of writters to develop complete personalities and back stories for male characters, heh they dont even need to make the male show skin, we girls also have a very good imagination to fill the gaps (this mass effect porn for girls for starters):
http://reginaprimata.tumblr.com/post/19499850880/i-think-ill-do-these-three-at-a-time-since-itll

But yeah, you will find huge girl fanbases and shrine topics for certain males that you wouldnt even belive are atractive to women like Severus Snape or Loki (altho i like Thor more)and only because of the depth and tragedies of them.

A power fantasy for me as a girl would be the Female Shepard, the female Grey Warden , hell any RPG character well written that can hold for herself. Mmmm, even Lightning (FFXIII) regardless of the boring story i WILL buy the next game to know what happened to her, because i can indetify myself with her.

Its funny, but in general female gamers (not posers) have a very strong personality and like to be taken seriously and with respect, the same respect you would give to a male gamer. :)
 

Terramax

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Daystar Clarion said:
Okay Sony, here's what you do, come closer.


[sub]Closer[/sub]

[sub][sub]Closer[/sub][/sub]

[sub]Woman love killing giant monsters, skinnin' 'em, and turning 'em into weapons and armour so they can kill even bigger monsters.[/sub]

See where I'm going with this Sony?

Don't blow it.
Last time I checked with my family, consisting all of women, they find game like that to be utter trite.