When they were talking about this did no one say "You know,this could backfire" I mean seriously.. can you imagine whoever pitched this pitching it:
"Okay guys, ive got a great idea, Lets dress someone up like a phyco, give him a realistic looking fake gun, and send him into a bar to threaten people!"
"BRILLIENT!"
I mean come on, EVEN if people had known it was a fake gun, if i was in a bar trying to enjoy a drink and some asshole comes in pointing a fake gun at me, it certainly wouldent make me want to buy his game, and would most likely end in a ass kicking.