I do pose this question to both Square and Blizzard in light of the actions they're taking to making the game more accessible to (lets call them) players with less time on their hands...
If the community has no one to look up to, in this case, the hopeless basement mutants who spend all their free time perfecting the subtle art of MMO gameplay, via their gear, accomplishments, etc. What I'm trying to say if there's no degree of; 'chosen ones' because everyone can quite easily attain the status, what are they aspiring to by playing the game. who are they going to see specifically and think: "WOW! I want to be THAT guy." No one ever thinks: "WOW! I want to be that gigantic crowd!"... I know my drive to become a top end raider was the admiration of seeing some rare skilled players in pugs and learning all I could from them.
Blizzard addresses the issue with powerful versions of the gear (Albeit same models just recolours which are a tad disappointing), heroic mode raids, normally unattainable mounts and novelty items. But I can feel that drag when I see someone running around in something that took me months to attain when I can quite clearly see the player has only JUST hit the level cap and has merely half the gear/experience/achievements/knowledge that I've had to eat my way through to prove myself worthy.
It's a little like being slapped in the face over and over. Like an obedient but slighty disregarded puppy.
It's a nice idea, everyone being happy and getting to wear the most amazing things of awesome, and allowing everyone to do EVERYTHING and skip around holding hands and gaily skipping- Okay I digress, there has to be level of gating which I thought (as an example) Blizzard had right on the dot with Ulduar and then pissed all over it for the rest of Wrath of the Lich King, that allows players to challenge themselves and truly admire those who were a bit tragic (and ehem, Unemployed) and committed themselves to the cause, because really, at the end of the game? What else drives you to play?
You're into it now, you've got to have a goal to work to.
Back to the topic of this 8 hour nonsense, I rarely side with the bleating masses but I find myself thinking 'you know what, they're right, this is going to rebound to them in the face with a resounding KER-SPLAT' Blizzard tried this kind of too and everyone hated it until they put the 'rested exp' thing in its place, which lets the player choose if it's worth taking the break to double your experience or carry on the grind.