I can say that I saw it before it was a "thing", because I did routinely watch the Infomercials and Off the Air in late nights. Really it didn't feel like anything special when I watched it, it was funny as hell and I did like it, but I felt the same way about previous Infomercials. They all seem to follow a similar formula, start off imitating an infomercial/late-night trope (and they often do it pitch-perfectly), add in some laugh-worthy subversion/transformation (like when Too Many Cooks started to switch genres suddenly and perfectly), and then end it in absolute chaos. My favorite is probably For-Profit Online University, but there's also Fartcopter, Sharp Things, Broomshakalaka... all of them coming with the "Don't Ask Questions, Just Watch It, All the Way Through" label. That's not to say there aren't any duds, but even they are pretty good. When put up next to those, Cooks is still one of the best attempts, but not anything particularly groundbreaking, to me at least.
Out of the all the original [as] programming, Venture Bros. is probably my all-time least favorite. I get the joke, but it doesn't seem to fit into any real genre of comedy, or at worst it tries to do them all but none of them particularly well. I can't say I've seen every episode, but none of the stuff I have seen actually seems that funny. It just seems to be... the characters (all mockingly homoerotic in some form, and it doesn't seem complimentary) being in situations which might be considered humorous. I guess there's just some things you're not going to "get", and the Venture Bros are that for me.