I'm in the same place as the OP - Pretty fucking tired of seeing a union jack stuck on every piece of packaging, everything from apple pies to toilet roll. Team GB is gonna suck, we will be lucky to get a handful of medals, and that would be fine, except the media won't accept that - as if we're incapable of supporting anyone unless we are sure they will win.
We know better, we don't expect to win much, so stop ramming it down our throats.
The worst though, is the McDonalds adverts! - really, McD's sponsoring the olympics is like Cadbury's giving money to diabetes charities. The advert makes me want to self harm though, the whole spiel about all the different fans - the miss out the hater, the couldn't give a fucker, the terrorist bomber, and the deluded tosser.
Of course, I have similar disdain for sport in general - but really I never used to mind the olympics, it used to be good just to leave it on in the background, now with it being held in that London, I'm just sick of it already, and really I think most people resent how much it's costing.