*SIGH*
As per usual, it's more nuanced and, generally, the Great Wall of China of text if you don't want to attempt to simplify things and miss something important. I'm also quite sure that very, very Japanese corps like Nintendo (or Sega) still operate like a centralistic, totalitarian dictatorship, which could further help explain their hard stances on anything that might involve crazy Westerners, out of (justifiable) fear of missing something or something getting lost in translation.
Excerpt:
1. How can trademark rights be lost?
Rights in a trademark can be lost through the action or inaction of the trademark?s owner. The most common way to lose rights in a mark is to stop using the mark with no intention to use it again. This is called "abandonment."
However, trademark rights can also be lost unintentionally. For example, in some countries, it is possible to lose rights in a mark by allowing third parties to use the mark without controlling how it is used. This can include failing to control the nature and quality of the goods and/or services offered under the mark by the third party. Such failure to control often is referred to as "naked licensing." Rights may also be lost if the trademark owner or third parties use the mark improperly, so that it ceases to indicate the source of goods or services and becomes a generic term. For example, escalator and cellophane originally were trademarks in the United States but, as a result of improper use, eventually they became generic names of the products for which they had been used as brands. The determination of whether a mark has become generic can vary from country to country; such is the case with aspirin, which is a generic term in the United States but a protectable trademark in Canada and Germany.
It doesn't really matter if Nintendo goes about it the 'right' way or the 'wrong' way. Changing the system is a very slow process and generally best regarded as impossible for anyone running a business right now, no matter if your very own pride of hungry, hungry lawyers is on standby 24/7 or not. My take is Nintendo (and others) like to err on the side of caution, while the corporate capitalist hippie hacks over at Valve know their shit inside out and feel perfectly safe letting one slip and letting one rip without cracking a sweat.
Bilious Green said:
The thing that is really baffling about these sorts of things is that if the company doesn't want to do anything with the IPs themselves, why not license them out to devs/creators that want to do something with them? They could them make money off of zero effort on their own part.
That's actually just one of the most dangerous situations. The licensing out bit could (probably) be made to work out perfectly fine, but that would require Nintendo to trust you to absolutely not include any, say, titty or balls easter eggs and generally live up to their standards, which, in their eyes, you probably will never do anyway when they just caught you red-handed, grabbing their IP. In general, I don't feel like they're up to take any risks, though.
AFAIK Nintendo keeps renewing the trademark for METROID PRIME specifically, while also maintaining at least two other instances of the METROID brand.
Shit reads like a telephone book, so here's a dirty little spoiler as an example:
The METROID trademark is filed in the category of Computer & Software Products & Electrical & Scientific Products . The description provided to the USPTO for METROID is Compact discs, computer game cartridges, optical discs, memory cards and electronic storage media featuring entertainment, educational and informational content, educational instruction, entertainment instruction and informational instruction, all pertaining to games; computer game cartridges; computer game discs; computer game memory cards; computer game programs; computer game software; electronic video game cartridges; electronic video game discs; electronic game memory cards; electronic game programs; electronic game software; interactive video game cartridges; interactive game memory cards; interactive game programs; interactive game software; interactive electronic game discs; interactive electronic game programs; interactive electronic game software; interactive video game discs; interactive video game memory cards; interactive video game programs; interactive video game software; video game cartridges; video game discs; video game memory cards; video game programs; video game software; downloadable multimedia files, namely, games, downloadable computer game programs, downloadable computer game software; downloadable electronic game programs; downloadable electronic game software; downloadable interactive electronic game programs; downloadable interactive game software; downloadable video game programs, downloadable video game software.
That's how one has to cover one's asses (and assets) these days. Fun, innit?