I applaud them openly admitting that their single player experiences suck so badly that only about 5% of their customers have the patience to finish them. I mean rather than up your game in that department, why not just axe it altogether?
Also, why not just make your game an F2P MMO at this point? That is where the real money is at, and the only way you will keep people interested in playing your game 6 months later is to dangle that carrot of grinding stats in front of them.
I mean the alternative would be to pump out DLC maps over and over, and you've already admitted that making content isn't cost effective for you, so we shall not be expecting any.
Now, I assume I'm not the only one that the following statements apply to:
I play the single player content of ANY game FIRST, and I always finish it assuming its not utter crap. If it IS, I disregard the multiplayer and trade it in.
I enjoy single player way more than multi, even in FPS. Especially in FPS actually, because no one is hopping around like a spaz spamming grenades and screaming the nyancat song in my ear for 20 matches.
If I do find the multi enjoyable, I use the single player for learning how to play, and to give the multi CONTEXT.
Resistence 1-3, I barely touched the multi. In fact I rushed through it, saw I didn't like it and stopped playing it. I came back to the single player several times.
Most games with multiplayer only last a few months before only a handful of people are still playing. Either due to boredom or the NEXT game having come out.
If they don't see that franchises are built upon the backs of single player campaigns, and the characters/narrative that they get out there into the world then I don't know how to explain it to them.
If halo just featured a random Spartan and only Multi, or if Gears was just multi with no Marcus etc. then would people be as invested? People other than me I mean as I never played Gears, and hated Halo.
This story puts me in mind of the new multiplayer Legacy of Kain game "Nosgoth."
Except in that case they had been in development for 3 years, then decided to scrap the game favor of the multiplayer. Which fans are pretty much unanimous in saying "wtf? why would you do that!"