I have disagree pretty strongly here with Mr. Croshaw. First of all let me start with this statement:
"I mean, 'triple-A' used to mean good."
AAA never meant good. AAA means and meant expensive, high end development. AAA means there was a big budget and a big team who worked on it.
Next statement:
"Somewhere along the line 'triple-A' stopped being a label that is applied to a game after its good quality has been determined"
AAA has never been a label that meant quality. AAA only denotes it is from a large publisher and developer.
Next statement:
"Poster campaigns and billboards and trailers, a bit of veiled threat to the media now and then. But it's like a movie set in a desert. A dazzling exterior painted on canvas, and underneath, nothing."
Ben here is talking about advertising like it is a new thing. I remember reading gaming mags as a kid growing up in the 90's, there were ads for the next big game all over them. If the marketing budget was big enough, like Final Fantasy VII then there were TV spots. Marketing is not something new and is something a publisher is 100% entitled to. We as consumers are smart enough to see past marketing and look at things like pedigree of developer, genre, previews, etc., to figure out if want to actually buy a game.
Next statement:
"New games psychotically play up the shiny spectacle for the sake of trailers and being intriguing at the single-glance level, while the actual gameplay being offered is being systematically reduced. Gameplay times are shorter. Content is lesser. Sandboxes are smaller. Levels are more linear and set piece-driven"
Now here is a real issue with AAA development. As the graphics get prettier it gets more expensive to make a game, thus the games get smaller. This is a very real phenomena and the only solutions are to A, find ways to reduce the cost of making a game, or B, make games that don't look like a Pixar movie.
It seems like Ben Croshaw thinks that AAA developers are taking the extra 12 hours of content that their games are missing and putting that money straight into their pockets, which shows a gross misunderstanding of modern games development. Why does Ben think all the mid-level games publishers have disappeared? Who do we have left at that level, Paradox? THQ is gone. You either have indie guys or you have the ever smaller pool of big, AAA guys.
Last statement:
"Titanfall is two hours of content, sold at full price and dusted in the usual generic blinding pixie dust of current-gen"
Titanfall definitely has more than two hours of content. The campaign is not the main content of a MP only game like Titanfall. I have put in tons of hours into Left 4 Dead, both 1 and 2, much more than just playing through the campaigns would net me. It is not about the story or the campaign progression, it is about the shooting mechanics, the competition with others, and the in-game progression systems, which by themselves take more than 2 hours to go through.
There are definitely problems with the current AAA industry, but they are not driven solely by greedy publishers nor by apathetic gamers. In many ways gamers are more plugged in and more discerning than ever. The only solution is going to be some advances in the way that games are made, which allow really graphically advanced games to be made with fewer people and for less money, or to see an expansion of indie and mid-level developers again.